Membership Meeting
Membership Meeting
Presented by
Hosted by First Friday: Your Small Business Resource
Tuesday, April 21
11 am - Registration & Networking
11:30 am - 1 pm - Lunch & Program
Franklin Marriott Cool Springs
700 Cool Springs Boulevard East, Franklin
Does Your Brand Create New Customers?
You've probably heard this famous quote by marketing pioneer John Wanamaker, "Half my advertising is wasted, I just don't know which half." Come join us and learn which half converts your marketing dollars into new customers.
Featuring: Allen Hovious, Partner, LBMC Planning Services, LLC
Allen has been heavily involved in the development and implementation of strategic plans and marketing plans for international, national and local clients. Prior to owning his own consulting practice, he was the driving force for implementing corporate strategic and marketing plans at the Jack Daniel Distillery for eight years. His primary responsibilities were to leverage the brand's unique character to a growing and multi-faceted target audience while continuing to build valuable brand equity for future use.
He has a wide range of consulting expertise, including strategic management, succession planning, image-driven marketing, information strategy, and organizational productivity. His broad experience includes work across many industries, and his techniques help companies understand their total business; as a result, improving morale, performance, communication and accountability. His unique method of diagnosing an organization's strategic needs and his team approach to implementing the plans have earned him long-term relationships with many nationally known companies such as BMI, Jack Daniel Distillery, Diners Club International, Sara Lee Foods and Cracker Barrel.
Allen is a graduate of the University of Mississippi with a Bachelor of Science in mathematics, and Harvard University, where he received his Master of Business Administration. He served in the U.S. Army as a commissioned officer from 1971-1972. A native of Oxford, Mississippi, Allen resides in Nashville with his wife, Lucy, and son, Paul.
Download the speaker's presentation handouts here
Be sure to register by Friday, April 17 to avoid a late fee.
Date and Time
Tuesday Apr 21, 2015
11:30 AM - 1:00 PM CDT
Tuesday, April 21
11 am - Registration & Networking
11:30 am - 1 pm - Lunch & Program
Location
Franklin Marriott Cool Springs
700 Cool Springs Boulevard East
Franklin, TN 37067
Fees/Admission
Chamber Members: $35
Guests: $40
$5 late fee added after noon on Friday, April 17
Contact Information
Abby Bass
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