Outlook Williamson 2024

Outlook Williamson offers deep insight into the dynamic landscape of Williamson County's business community. Join us for a thought-provoking exploration spanning three engaging panels, each offering unique perspectives on crucial topics shaping our county's economic future.

SESSION 1

Small Business Perspective: Navigating Inflation

Brooke ODell, Owner of Sugar Drop
Jay Deluca, Owner of Nothing Bundt Cakes (2 Williamson County locations)
Matt Brown, Co-Founder of Brand Mettle

Join us for a candid and insightful panel discussion featuring small business owners as they share their experiences and strategies for operating in an inflationary environment. Gain valuable perspectives on the challenges, opportunities, and practical tactics employed by local entrepreneurs to navigate through inflationary pressures. From managing rising costs to adapting pricing strategies, this discussion offers a transparent look at the realities of doing business during inflation. Whether you're a fellow business owner seeking practical advice or a stakeholder interested in understanding the small business landscape, this session promises valuable insights and actionable takeaways.

SESSION 2
Commerce and Community: A Collective Identity
In collaboration with renowned research firm MMGY Global, the Williamson County Convention & Visitors Bureau (Visit Franklin) has conducted an extensive study to explore the essence of each unique community within the county. MMGY Global’s EVP of Global Brand Strategy will unveil exclusive survey results, offering invaluable insights into community identity and providing a roadmap for refining marketing and sales strategies. This discussion invites reflection on the interplay between commerce and community, charting a course for the future narrative of Williamson County.

Stewart Colovin, MMGY Global

Maureen Thornton, Visit Franklin

Matt Largen, Williamson, Inc.

SESSION 3
Destination Relocation: Exploring the Appeal of Williamson County for Corporate Headquarters
Join industry experts from CBRE as they delve into the latest trends in headquarters relocations and how Williamson County aligns with these movements. Gain insights into the factors driving companies to choose Williamson County as their new home base and discover what lies ahead for the area's economic landscape. This discussion offers a unique opportunity to understand the broader context of headquarters relocations and their implications for Williamson County's future development.

Brian Allen, CBRE Phoenix
Kate G. Oliveira, CBRE Atlanta
Elizabeth Goodwin, CBRE Nashville